Merchandising Solutions

We designed new and developed existing merchandising solutions for Animal Retail for both in-store and concessions.


Animal Retail

The UK action sports lifestyle brand

Animal is a UK action sports lifestyle brand, boasting an extensive team of riders in each of its core sports. These are Surf, Snowboard, Ski, BMX, Skate and Mountain Bike. Their ‘rider-refined’ program means all products get tried, tested and tweaked by the Animal pro team for real rider performance. Animal’s range has now grown to include action sports inspired clothing, watches, wetsuits, technical outerwear, eyewear, footwear, luggage and accessories.

Animal Retail Website:

Our Task


Animal Retail asked us to develop existing and design new merchandising solutions for in-store and concessions.  These covered a wide range of designs, from new apparel fixtures such as ‘flip flop’ brackets to free standing gondolas and illuminated lightboxes.

To achieve the required results, we worked with a variety of materials.  These include powder coated metal – tube/wire and sheet, and oak components, both solid and veneered.  The CNC routed back panels and plinths were all sprayed using our in-house spray facilities.

Skills Involved


  • Conceptual design
  • Design and development
  • Prototyping
  • Volume production
  • Delivery and logistics
  • Solidworks engineering