Marketing Unit

We designed this mobile lime dispenser for Smirnoff’s “Summer Spirits” marketing campaign.  The unit was used on railway concourses to pass out free limes to commuters to promote the campaign.



Owned and produced by the British company Diageo, Smirnoff Vodka is the largest vodka brand in the world. Pure, clean and ultra smooth, its classic taste has inspired other varieties all over the globe.

Smirnoff Website:

Our Task


We picked this up from another supplier who had approached the brief incorrectly.  With our fresh outlook, we were able to create a “concourse experiential marketing unit” to house hundreds of limes and which had to be rinsed out daily.

We created an Archimedes screw solution by winding the handle to raise the base.  This allowed the stock to be moved upwards as the limes were dispensed.  Our use of aluminium composite met with the cleaning requirements, and the quick and easy attachment of the printed cover allowed for swift re-branding of the unit as required.

Skills Involved


  • Conceptual design
  • Design and development
  • Solidworks engineering
  • Prototyping, including 3D printing and castings
  • Production
  • Logistics